Case Study: Fountain Hills, AZ
URL : http://www.fountainhillschamber.com/
The current chamber website was 3 years old. Although it was in a content management system, the site was basically a brochure. The Home Page was a graphic image and not in the Content Management System so it was difficult to change and required the webmaster to change it. This could take a day or two to finish.
The most popular pages were the Member Directory, however, the information didn't include much information for potential clients to guage whether this was the right business for them.
The Fountain Hills Chamber buys alot of destination print advertising for tourists and visitors. The members and executives felt the current visitors guide didn't graphically reflect the natural beauty of the surrounding area. The PR managers wanted to co-ordinate the release of pages with the print advertising. In addition to the 'look' of the site, the Chamber has been actively looking to keep in touch with Community residents as well as members.
The Chamber Board of Directors looked at the COSIS system to fit the needs of the Chamber. Community residents could register for the site, allowing the Chamber to reach this new market effectively. The Membership Manager was thrilled to learn that members could also register and could be assigned access to update their own business information. In addition the chamber is looking at the Calendar of Events system built into the COSIS solution as a value-add to gain new members.
On November 31, 2006 the Chamber went live with the new site. According to some of the participants at the Board of Directors meeting the Board of Directors we're "Blown Away" with the new features of the website. The new look was 'beyond' their expectations and Executive Frank Ferrara was quoted with saying "I think we've made a great decision here, wow these guys really know what their doing".
Staff members are excited to begin learning the new solution, and Committee Members are beginning to ask how to get involved. Community residients have begun to sign-up for the free email newsletter (before the site was even annouced).